Creating positive human-centered experiences come first, be it working on projects or leading a team. I’m a critical thinker and problem solver who approaches every project in a holistic manner.
With over 12 years experience working and leading teams working with brands like Nike SEA+I, IKEA Family SEA+MX, ESPN, Cetaphil Singapore, KFC Malaysia, Kiehl’s, Lancome and Naza TTDI.
A positive and thoughtful creative leader, with a focus on brand vision and aesthetic. I'm comfortable leading concepts and design direction. Occasionally rolling up my sleeves executing designs, storyboarding, prototyping, wireframing and defining user flows.
I have led creative teams to develop eCommerce sites, web and mobile apps for various industries from education, toy distributors, FMCG, events to furniture brands.
My approach is project dependent, using the right frameworks and tools for the job rather than what’s popular. I am most effective in a collaborative environment working with designers, writers, account managers, developers and clients pushing project boundaries that spark conversations, without sacrificing usability. Putting emphasis on building and fostering relationships, and empowering the people around me.