Showcasing the best of Kiehl’s heritage in conjunction with the brand’s 10th year anniversary in Malaysia.
Increase engagement and new registrations amongst Kiehl’s fans.
Project Management
Concept & Art Direction
UI/UX Design Direction
Artist Sourcing & Management
An interactive virtual city that is inspired by the unique essence of both Malaysia and Kiehl’s.
Here, Kiehl’s fans get a chance to be part of City of Festivities by creating their own avatars and placing themselves in a 360º view of Malaysian cities.
With seven cities to explore, fans have the option to join a virtual treasure hunt by walking through the panoramic cityscape, zooming into the street to view and collect Kiehl’s illustrated natural ingredients.
The interactive virtual city also serves as a platform for fans to interact with each other through their avatars.
Besides exploring the city, fans are encouraged to upload creative stories/videos and are able to vote for entries that they are rooting for. The most voted entry wins a trip to New York City.