Promoting the Airmax 720 in conjunction with Air Max Day 2019 in Bangkok via a digital campaign.
Get Bangkok sneakerheads community hyped and engaged for Air Max Day on Thailand's most popular app, LINE.
Project Management
Concept & Art Direction
UI/UX Design Direction
Nike Air Studio Hub — A platform for sneakerheads to get updates for everything Air Max and get exclusive invites. Users are able to create their own unique avatars on the platform as well.
Continuing the Air Max belief that dares to imagine and invent the future, Thai sneakerheads were invited to evolve with Nike Air Max through the Air Studio Hub. Fans are kept engaged with the latest news on Nike Air Max and invites to exclusive events. Inspirational stories by Nike Pionairs are also accessible to all.
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Sneakerheads get to be imaginative in creating digital avatars that represent them.
As the digital campaign progresses, with a purchase of any Air Max shoes, new avatar looks could be earned by checking-in and completing activities at Nike flagship and partner stores.
Queueing to get the latest kicks is not a new thing to sneakerheads. Staying ahead of the curve, Air Max utilises the power of social media for sneakerheads to join the Digital Queue, followed with special hashtags.
Winners were selected according to the order of the Digital Queue on Instagram. Purchase Codes are then sent for purchasing at partner stores such Carnival, Atmos BKK and Nike SQ1.
