Launching Nike SNKRS app in conjunction with Platform 66, Thailand’s biggest street culture festival.
Raising awareness of Nike SNKRS app among thousands of sneakerheads and competitor brands without the need of building booths in Platform 66.
Project Management
Concept & Art Direction
Design Direction
Mixing URL and IRL. A disruptive digital takeover on LINE app for an exclusive virtual-only sneaker drop. Sneakerheads get to cop 4 hottest, limited edition sneakers by syncing their LINE chat with events happening on stage in real time.
By following Nike LINE Thailand’s official account, Thai sneakerheads gain easy access to information and schedules of sneaker drops directly from SNKRS App.
Combining LINE’s auto reply chat, push notifications and Platform 66 screen takeover - creates a seamless online to offline experience.
Worked the crowd by showcasing and dropping Nike’s hottest kick - the Air Max 1 “G-Dragon Peaceminusone Para-Noise” - with Thailand’s very own sneakerhead rockstar, Boy Lomosonic.