Invite Thai runners to an exclusive trialing experience that allows them to feel the sensational and transformative power of the Nike's new React foam.
Every person have moments they enjoy while running with the Epic React. How do you communicate springy, light and bouncy sensations through a pair of shoes?
Thais believe in the concept of deriving pleasure and joy in life to the fullest. This guides the creative concept and executions making Nike's trialing not just fun, it's Sanuk.
Project Management
Concept & Art Direction
Design Direction
UI/UX Design Direction
2017 - 2019
Trialing, reimagine. Gamify the experience to discover Nike’s most innovative running shoes. Taking it to the next level, that is fresh, exciting and it all happened on running fans smartphones.
Creating a seamless experience without the need to download an app. Runners only need to sign up, scan and start their trialing experience.
Exciting key visuals are important to keep runners immersed into the world of Nike. Sensors designed specifically for Nike ensures graphic elements interacts with runners in real time. Simultaneously, backend system detects and automatically integrate runners' videos with the graphics throughout the trialing experience.
Smart messaging system leads running fans to new releases, exclusive gifts and promos without breaking a sweat. At the end of every trial personalised memento videos are instantaneously shared with the runners.
Introduction to the Nike React Epic started with a bang with simultaneous launch of the new Nike Epic React phygital experience in Bangkok, Manila and Mumbai.
We introduced three Nike avatars representing the React foam characteristics. Base on how the shoe felt, runners are transformed into specific Nike animated avatars.